Free Blogs are not Business Blog Software Solutions

What is the difference between corporate blogging software and setting up a free blog – other than cost?

There are a variety of factors that you will want to consider if you are debating whether you should purchase business blog software or go with one of the many free blogging platforms. Blog solutions like Wordpress, Blogger or others.

#1. Professionalism is most important factor. It is considered less professional to host your business blog in one of the free blog platforms. However, free blogs should not be ignored as a secondary blog to support your main business blog software solution.

#2. Hosting Your Business Blog – If you are using a professional, corporate blogging solution company your blog should be hosted in a server cloud environment that improves uptime, performance and scaling. It also allows you to protect your investment in blogging and content creation.

#3. Business Blog Goals – Your Business Blog Software and Service should not be a normal blog. It should be structured with an {eye on great ROI and by capturing the best results for your business}. The software should automatically optimize content for search engine ranking as well as make your business blog generate leads or sales. This sometimes means combining your business blog software with tools like 1ShoppingCart or Outstanda to capture leads and follow up with them automatically.

#4. Multiple Blog Writers – Some of the free blog platforms do not allow multiple blogs writers and a business blog should allow for many different employees and promotions professionals to contribute articles to the business blog.

#5. Blog Software Company Support – Who do you call when you need a change made to your business blog software? Having a reliable expert that can help you make modifications to your business blog, including plugins, software and templates, is a big plus over needing to figure it out yourself or find a programmer you are not familiar with.

Ultimately, it is less about the blogging software and more about your business goals. Do you have particular sales or leads goals in mind for your business blog? It it connecting with your audience? Maybe twitter is better. Is it building out your website? Is it sales lead generation or direct sales? These are great goals for your business blog, but you cannot do them all well with one blog. The best business blog is going to have a crystal clear business goal that can be measured – and improved through controlled experimentation.